From telling compelling stories to breaking down the 80/20 rule, master marketers show there's always a way to study the landscape and position your brand for success.
A truck carrying Takata air bag inflators and a load of volatile ammonium nitrate crashed, caught fire and exploded in southern Texas last week, killing a woman and injuring four others.
Police investigating a brawl on the campus of Cornell University that left an Ithaca College student dead and another Ithaca student injured are asking witnesses with cellphone video of the fight to come forward.
Fire officials in southern California say a car driven by a woman high on drugs has sparked several wildfires that so far have burned 450 acres and prompted evacuations.
Louisiana State Police say a Honduran man who had entered the United States illegally was driving a bus carrying flood recovery workers that hit a firetruck on a highway, killing two people and injuring dozens.
A tropical depression that formed in the Florida Straits was moving into the southeastern Gulf of Mexico early Monday and the U.S. National Hurricane Center said it could soon become a tropical storm.
The New Orleans Fire Department says crews plan to retrieve the wreckage of a small plane that crashed last week into the muddy bottom of the lake just north of New Orleans.
An out-of-control bus driven by an illegal immigrant carrying flood recovery volunteers hit a fire truck and firefighters who had responded to an earlier crash Sunday morning on a Louisiana interstate, killing two people and injuring about 40, according to state police.