Skip to main content

Nasdaq AAPL Apple

Apple Expands Its App Store Ads

5 years 5 months ago
Apple (AAPL) has opened up its App Store to more advertisements as the company pursues more service-related revenue to augment hardware sales.The company has been selling App Store ads tied to specific terms in the search results. In the latest move, Apple is bringing ads to the store’s search tab which will show up above the suggested apps list. “With Search tab ads, you can capture the attention of these customers before they search,” Apple wrote in a press release.Millions of people visit Apple Store each day in search of their next app. Apple wants developers to take advantage of the extra ad space to increase their exposure to potential customers.The difference is that while search result ads require keywords, this is not needed when placing search tab ads in the App Store. Instead, search tab ads are automatically generated using materials on the advertiser’s App Store product page. These new ads will show the app name, icon, and subtitle. Apple is maintaining its existing App Store ads budget and pricing model in the added slot. For example, advertisers will still be able to spend as much or as little as they want since there is no minimum spend requirement. Moreover, they will be free to stop or change their campaigns at any time. (See Apple stock analysis on TipRanks)Wedbush analyst Daniel Ives reiterated a Buy rating with a $185 price target on AAPL stock. Ives' price target implies 44.42% upside potential.“A negative ruling vs Apple would be a major gut punch to the App Store crown jewel monetization engine,” said Ives about Apple’s court battle with Fortnite maker, Epic Games.Consensus among analysts is a Moderate Buy based on the stock’s 18 Buy, 5 Hold, and 1 Sell ratings. The average analyst price target of $159.96 implies 24.87% upside potential from current levels.AAPL scores an 8 out of 10 on TipRanks’ Smart Score rating system, implying it is likely to outperform the market.Related News: Sony Invests In Discord, Will Integrate App Into PlayStation ConsolesActivision Blizzard Raises Full-Year Outlook After Record Q1T-Mobile Raises 2021 Guidance After Strong Q1 Earnings

Notable Wednesday Option Activity: AAPL, BA, CRM

5 years 5 months ago
Looking at options trading activity among components of the S&P 500 index, there is noteworthy activity today in Apple Inc (Symbol: AAPL), where a total volume of 768,484 contracts has been traded thus far today, a contract volume which is representative of approximately 76

Dow Movers: BA, CVX

5 years 5 months ago
In early trading on Wednesday, shares of Chevron topped the list of the day's best performing Dow Jones Industrial Average components, trading up 2.4%. Year to date, Chevron registers a 28.7% gain.

TLT, FTHI: Big ETF Outflows

5 years 5 months ago
Looking at units outstanding versus one week prior within the universe of ETFs covered at ETF Channel, the biggest outflow was seen in the iShares 20+ Year Treasury Bond ETF, where 9,200,000 units were destroyed, or a 9.1% decrease week over week.
Checked
23 minutes 59 seconds ago
This feed is responsible for generating the rss feed related to the topic aapl
Subscribe to Nasdaq AAPL Apple feed