Product Manager Itamar Korem, the brains behind our website traffic features, explores which websites were the winners and losers with their website traffic in November.
November is an important month in eCommerce. Thanksgiving weekend kicks off shopping season, with Black Friday and Cyber Monday driving millions of people online, searching for bargains.
Looking at the 10 most visited websites in November, Alphabet (GOOGL) was once again website traffic leader with the top two domains, Google.com and Youtube.com. Ebay (EBAY) entered the list at number 10, replacing Netflix (NFLX), which dropped two places, to number 12.
Of this list of most-visited websites, Amazon.com (AMZN) and Ebay.com saw the biggest growth in website traffic, at 7% and 4% respectively. The website with the biggest drop was Twitter.com (TWTR), whose traffic dropped by 3%.
Looking at the 100 top domains, the biggest ‘winners’ were mostly from the Fashion and E-commerce industries. Here’s which companies did best in each industry:
Again, focusing on the top 100 domains, the biggest ‘losers,’ according to industry, were:
Website Ticker Category Change Flipkart.com WMT E-Commerce -28% Instrcture.com INST E-Commerce -18% Chegg.com CHGG E-Commerce -10% Hotstar.com DIS Streaming Services -16% Bing.com MSFT Search Engines -16% Zillow.com Z Marketplace -7% Booking.com BKNG Travel -5% RankingsWe also looked at which websites saw the biggest change in ranking, in terms of amount of website traffic. The biggest change was Reddit favorite Gamestop.com (GME), which went up 28 places. The top 5 companies that rose in ranking were:
Shares of Netflix, Inc. (NFLX) slipped 2.7% after the company slashed its subscription rates in India. According to Reuters, Netflix aims to attract a broader customer base in one of the biggest markets for entertainment.
Netflix operates a subscription streaming service and has over 214 million subscribes worldwide as of October 31, 2021. Shares closed down 1.1% at $597.99 on December 14.
Revised Subscription PlansIn India, Netflix competes with major international players such as Disney+Hotstar which falls under The Walt Disney Company (DIS), Amazon Prime which falls under Amazon.com, Inc. (AMZN), and other national streaming service providers.
Netflix’s lowest monthly plan, which allows streaming on mobiles and tablets, is down to ₹149 from ₹199. Netflix introduced its cheapest plan ever to attract viewership during the COVID-19 pandemic.
Netflix’s “basic plan”, which allows access to one user to stream on all devices, has seen the biggest cut, to ₹199 from ₹499. Meanwhile, its premium plan rate, which is accessible by four devices at a time, has been cut to ₹649 from ₹799. Similarly, its standard plan, which allows access to two devices at a time, has been slashed to ₹499 from ₹649.
Management CommentsMonika Shergill, VP for content at Netflix India, said, “It’s a two-pronged offering for customers; we are reducing pricing and offering value. It also comes with a big content line-up. We have a big global slate with a big Indian slate.”
See Analysts’ Top Stocks on TipRanks >>
Analysts’ ViewLast week, Morgan Stanley analyst Benjamin Swinburne maintained a Buy rating on the stock, with a price target of $700, which implies 17.1% upside potential to current levels.
According to Swinburne, both the broader media segment and Netflix are poised for long-term growth potential. The biggest factor in the company’s stock performance is its content leverage, which is better than its competitors. The analyst believes Netflix will face diminishing viewership with the slowing pace of the pandemic, and it can increase its gross margins by leveraging international production.
Overall, the stock has a Moderate Buy consensus rating based on 24 Buys, 4 Holds, and 3 Sells. The average Netflix price target of $677.76 implies 15.71% upside potential to current levels. Meanwhile, shares have gained 15.1% over the past year.
Website TrafficTipRanks’ Website Traffic tool, which uses data from SEMrush Holdings (SEMR), the world’s biggest website usage monitoring service, offers insight into NFLX's performance.
In November, Netflix website traffic recorded a 27.20% year-over-year decline in monthly visits. However, year-to-date website traffic growth increased by 10.57% compared to the same period last year.
Related News:
Meta Platforms Buys Name Rights for Meta
Starbucks China to Probe Expired Ingredients Usage
UBS Found Guilty in French Tax Case; Penalty Slashed to $2B