Skip to main content

Aggregator

Beyond green claims: Understanding how consumers evaluate sustainable products

6 days 17 hours ago
Sustainability has become an increasingly visible feature of consumer-packaged goods (CPGs), from the ingredients used in household products to the materials and design of their packaging. For companies marketing sustainable products, however, an important question remains: Does communicating more environmental benefits necessarily improve how consumers evaluate a product? Although highlighting several sustainability features may provide a more complete picture, consumers may not respond to all this information in the same way.

Inside Singapore Airlines’ New Business Class Cabins

6 days 17 hours ago
More privacy, more space and even a double bed in the sky. Singapore Airlines is giving its long-haul flights a S$2 billion makeover, with new business and first class seats set to take flight next year. Danny Lee takes a look inside these new cabins. (Source: Bloomberg)